Customization |  | X |
Cost | Varies: can be more or less than store-bought | Varies: can be more or less than custom |
Uniqueness | One of a kind | Mass-manufactured |
Purchase Process Length | 6-10 weeks from consultation to final ring | Buy immediately in-store or online |
Can work with your existing jewelry or loose stones |  | X |
Level of customer service | Your own personal jeweler you can call or text | Varies: Chat bots, 1-800 numbers |
Level of personalized attention | Undivided attention, by appointment only
| Depends on other customers |